Everyone knows media is merging, but content still drives omni-channel engagement. We not only market the marketers, but service and support the advertisers. Our ability to shift, shape and evolve with client demands keeps us one step ahead of a forever unfolding landscape. Driving the performance of an integrated portfolio of top-rated media properties, combined with our creative and customized digital marketing solutions, we help local and national businesses effectively direct the sale of products and services to the right audience, at the right time, and on the right modality.
Identity, Brand Style Guide
Captured 10% increase in ad sales YoY.
With 20 media markets, 100+ news outlets, and 52 million Americans reached, Cox Media Group is a privately owned media enterprise built on the foundation of community services and uniting local markets.
Challenged with educating advertisers the value of merging media and the breadth of Cox Media Group’s media holdings, Cox Enterprises enlisted Voyage to brand new media division.
STRATEGY & TACTICS:
Interview twenty-plus stakeholders to unite verticals under new umbrella brand and report directly to Chief Revenue Officer of the $1.8B dollar company. Create new corporate identity, branding system, and marketing strategies to competed against Clear Channel, Cumulus, and CBS Radio by leveraging Cox Enterprises’ clustered media holdings. Drive media-property collaboration and increase advertising revenue across B2B customers and develop tools to foster and support collaboration in a decentralized culture. From positioning statement(s), logo refresh, graphic standards guide, sales kits, and internal and external communications, Voyage delivers a comprehensive marketing solutions to support on- and off line sales initiatives. Today, advertisers rely on united radio, television, digital, direct mail and print solutions to compete in a competitive and oversaturated marketplace.