Our passion for Architecture and Interiors inspired us to produce dozens of marketing solutions for builders, developers, real estate brokerage, architecture and interiors firms. You may even be surprised to learn that some of us started out in architecture school. Our favorite, but least active vertical, real estate is our guilty pleasure.
M West Branding, Agent Incentives,
Outdoor, Signage, Sales Kits, Advertising
Exceeded sales goals by 25%.
In a market where sales expectations are slow, Coldwell Banker turns to Voyage to boost sales. Goals include educating consumers about large, open floor plans, and dispelling “pioneering” concerns.
STRATEGY & TACTICS:
Voyage develops a two-tiered program designed for agents and potential home buyers. Marketing is developed to promote open floor plans and neighborhood / community outreach programs. Agent incentives are also launched.
M West is industry recognized as one of Atlanta’s fastest selling
communities...ever. Outdoor boards generate important brand
awareness, but the M West billboard(s) exceeded everyone’s
expectations and was directly responsible for driving more than
2–3 persons per week. With a 20-month projected sales goal,
M West sold out in 16 months, exceeding sales goals by 25%,
which inspired the launch of Phase II.
— Leslie Williamson, VP of Marketing, Coldwell Banker
RESULTS: Exceeded sales goals by 25%.