A strategy for integrating diverse topics across health and wealth becomes more accessible and digestible when engagement is an annual process. Annual Enrollment can be a stressful time for some HR professionals, but planning is always the key to eliminating the drama. Even with diverse audience sets, solutions are tailored for stakeholders, associates, offline, and part-time alike. After all, we know educating and motivating associates to prioritize their health and financial well-being is the key to a healthier organization.
Walmart Open Enrollment
30% Increase in insured associates.
Walmart’s “larger than life” status is being forced to fend-off constant attacks from the media and from union-funded groups hungry for potential union dues from the company’s 1.3 million associates. Under negative press for poor healthcare benefits, retail giant Walmart is challenged to improve associate participation in their annual Open Enrollment. Walmart must develop and implement strategies to market benefits to associates during Open Enrollment and beyond.
STRATEGY & TACTICS:
Associates often feel disconnected from senior management. Per Open Enrollment, Voyage empowers associates through a themebased program called, "What’s Your Story." The theme focuses on real associates, uses their personal stories, testimonials, pictures, and examples. Via key touch-points, Voyage inspires associates to take control of their health and healthcare, from the benefits they select and the choices they make on a daily basis.
Congratulations Voyage! We far exceeded the customer’s
expectations! Inside ALIGHT Solutions the news is just as
good–we were just awarded the top honor at this year’s
internal Communication competition, the BRAVO Awards.
— Richard Steele Bailey, Senior Communication Consultant, ALIGHT Solutions