& Benefits
A strategy for integrating diverse topics across health and wealth becomes more accessible and digestible when engagement is an annual process. Annual Enrollment can be a stressful time for some HR professionals, but planning is always the key to eliminating the drama. Even with diverse audience sets, solutions are tailored for stakeholders, associates, offline, and part-time alike. After all, we know educating and motivating associates to prioritize their health and financial well-being is the key to a healthier organization.
IAC Group
Open Enrollment
Employee Communications
FirstGroup
Open Enrollment
Employee Communications
Texas Children’s Hospital
Open Enrollment
Employee Communications
AkzoNobel Open Enrollment
Employee Communications
Pepsico Online Enrollment
Employee Communications
NV Energy
Open Enrollment
Employee Communications
Gordon Food Service
Open Enrollment
Employee Communications
Johnson Controls
Open Enrollment
Employee Communications
AbbVie Open Enrollment
Employee Communications
Know Your Numbers
Employee Communications
J.Crew Open Enrollment
Employee Communications
Reckitt Benckiser
Open Enrollment
Employee Communications
Hilton Worldwide Open Enrollment
Employee Communications
Lam Research
Open Enrollment
Employee Communications
Walmart Open Enrollment
Employee Communications
RESULTS:
30% Increase in insured associates.
CLIENT’S OBJECTIVE:
Walmart’s “larger than life” status is being forced to fend-off constant
attacks from the media and from union-funded groups hungry for
potential union dues from the company’s 1.3 million associates. Under
negative press for poor healthcare benefits, retail giant Walmart is
challenged to improve associate participation in their annual Open
Enrollment. Walmart must develop and implement strategies to market
benefits to associates during Open Enrollment and beyond.
STRATEGY & TACTICS:
Associates often feel disconnected from senior management. Per
Open Enrollment, Voyage empowers associates through a themebased
program called, "What’s Your Story." The theme focuses on
real associates, uses their personal stories, testimonials, pictures,
and examples. Via key touch-points, Voyage inspires associates to
take control of their health and healthcare, from the benefits they
select and the choices they make on a daily basis.
Congratulations Voyage! We far exceeded the customer’s
expectations! Inside ALIGHT Solutions the news is just as
good–we were just awarded the top honor at this year’s
internal Communication competition, the BRAVO Awards.
— Richard Steele Bailey, Senior Communication Consultant, ALIGHT Solutions
