Technology and engineering professionals can be our most discerning clients, because for some, they believe marketing is fluff or unnecessary...but we know marketing is education. We also know there is no subject, or content, beyond our comprehension, and we love to translate complex services, infrastructures and products into compelling and accessible sales tools. After all, where would Neil Degrasse Tyson be without the writers, producers, designers and artists who help bring his TV show “Cosmos: A Spacetime Oddysey” to life.
Client’s Objective: A world leader in cutting-edge products and services, PHILIPS was driven to unite sales executives and maximize ROI.
STRATEGY & TACTICS:
Because Voyage is an industry leader in sales incentive and employee recognition programs, Voyage is dedicated to the delivery of fun, exciting, revenue-enhancing programs. Voyage accomplishes this through the use of performance technology and flexible award options. Utilizing proprietary web-based applications, Voyage can improve the way customers manage, communicate and participate in sales incentive programs, dealer incentives, channel reward programs, loyalty programs and employee recognition programs.
Voyage regularly develops point-based incentive programs designed to engage and measure performance. A year-long calendar outlines strategy and communications which are designed for multiple tiers, from senior-level executives to offline employees. Criteria are developed for critical product training to team-building and recognition programs.
Programs include pre-launch / teaser programs, launch day and year-long programs, materials and incentives. Point-based programs are designed to enroll an audience with award travel, gift catalogs, and even home services designed to fit any lifestyle.
A global web infrastructure from application owner, CDN, IP Networking, data center colocation and application hosting to end-user, Voyage defines the business service levels for Internap’s 21-plus markets.