Would you consider me a fool if I said I believe humanity already has the know-how, resources, technology and reach to solve the developing world’s greatest challenges? Starting with healthcare, health leads to education and education leads to prosperity. Now add a dash of governance and corporate social responsibility and we can drive sustainability. So, if you have a world view just like us, then you know “their” success is “our” success, but don’t get me started or I’ll chew your ear off for forever and a day.
Branding, Website, Sales Kits
Two-plus million citizens served.
RFHA’s mission is to save and improve the lives of children and families who lack access to preventive healthcare and education.
RFHA was in need of marketing materials for fund raising and onsite / program communications. With two disparate audiences, stateside communications must connect with NGOs, corporate partners and government organizations, while onsite programs must unite families in need throughout Africa and India.
STRATEGY & TACTICS:
Voyage promotes RFHA partner initiatives via video, Case for Investing brochure(s), website, e-newsletters, trade show as well as collateral and identity package. Onsite programs include social media efforts, branded posters and even bullhorn-assited announcements from the back of a truck and / or jeep through African townships.
Since its beginning in 2005, RFHA has 600-plus sites in multiple countries, reaching two-plus million citizens served in Africa and India. This approach drew 38,000 people to the pilot one-day event, making it the genesis of Rotary Family Health Days, the cornerstone program of the organization.
Brand Development, Annual Report,
Outdoor, Sales Office Graphic Standards Kits
Launched program across 23 Georgia offices.
Struggling to unite Georgia’s brand and stand independent from wavering national marketing efforts, SOGA reaches out to Voyage for a helping hand.
STRATEGY & TACTICS:
Voyage launches internal and external campaigns to generate sponsorships, athlete enrollment and volunteers in Georgia. Graphics are developed to identify seasonal programs and graphic standards packages are assembled to unite the SOGA message across 23 Georgia offices. Outdoor campaigns are launched and PSAs produced to reach more households.
Voyage has made a significant impact on our organization. They
focused in on our needs, then developed a targeted campaign
geared to our specific goals. We’re very excited–they’ve helped
us to a place we never could have reached on our own. Thanks
to Voyage and the tools developed for our 23 Georgia offices,
response is so great we’re now challenged with supporting the
enormous growth and interest.
– Heather Hart, VP of Marketing, Special Olympics Georgia