“Disruptor marketing” is a term generating a lot of buzz these days. It’s really just a fancy way of saying we leverage technology to solve, direct and perform new business processes and functions. We love technology, but we also know marketing is about building relationships and trust. So, yes, leverage tech for automation and programmatic, but tech without a Content Strategy is just, well, disruptive.
Your strategy must translate through all marketing functions, including technology, experience and communications. A strategy, or road map, is identified after a brand audit and/or discovery phase and includes journey mapping, solution design, project time-line and Statements of Work (SOWs). Programs may, or may not, include: internal and external marketing; consumer and employee incentive and education programs; B2B; trade show; digital and social media applications; lead generation and nurturing; plus sponsorships – all united under one calendar, or school of thought.